Tuesday, June 10, 2008

Keyword Research - The Core of Search Engine Marketing

It has often been said that the heart of a search marketing campaign rests on the success of your keyword research and the use of the results thereof. Sure, slotting in a word or two for the sake of deceiving a search engine is one way of getting the job done, but in all honestly this is something that is best left for amateurs.

Keywords are the heart of any search marketing campaign because they generate much of the life your online presence requires to sustain itself. They do this by generating traffic to your site. With no traffic, a website is merely an empty byte of unused bandwidth.

Nothing is as fundamentally important as choosing the right keywords for your website. These words will be used to make your site search engine and user friendly in a number of different ways. Briefly, these include:

* Your online material, be it your website's copy, article contents distributed on the Net, online press releases and marketing newsletters to be archived on your site.
* The headlines and page titles for your webpages.
* The text in and around external links pointing to your site.
* Site domain, directory and file naming.
* Minor as it may be (but important nonetheless), the contents of alt and meta tags.

http://all-seo-tip.blogspot.com/

Thursday, April 10, 2008

What is a conversion in my referral reports?

A conversion is reported when one of your referrals reaches the threshold required for you to generate earnings. This will vary depending on the type of product you're referring.

* Firefox plus Google Toolbar: a conversion occurs when a user downloads Firefox through your referral button and runs it for the first time. Your referral must be a Windows user, who has not previously installed Firefox, in order for you to receive credit.
* AdSense: a conversion for AdSense is counted when a user you've referred to AdSense has signed up and earned their first $5 within 180 days.
* AdWords: a conversion occurs when a user signs up for AdWords through your referral button or link and spends $5 within 90 days.
* Pack: we count a conversion when a Windows user, who has not previously downloaded Pack or the components of Pack, downloads and installs the product for the first time after being referred through your button. Note that Pack referrals are only available in certain locations.
* Google Apps: a conversion occurs when a user signs up for Google Apps. The domain must have one or more Google Apps email accounts in use for four consecutive weeks for the referral to be counted.
* Checkout: a conversion occurs when a user signs up for Google Checkout as a buyer and completes a transaction of at least $10 (before tax and shipping) with Google Checkout.

http://all-seo-tip.blogspot.com/